VICTORIA

Tu Victoria Esta Aqui

We established Mexico's oldest beer, whose journey to the United States mirrors its consumer's, as a badge of belonging. "Tu Victoria Esta Aqui" is a testament to the enduring spirit of people who have blended two worlds, forged their identities, and found their place within their own stories.

Victoria "Tu Victoria Esta Aqui" / Agency: Ogilvy Chicago

Victoria "Charro" / Agency: Ogilvy Chicago

 
 

SAMSUNG

Bespoke AI Appliances

The global launch of the next evolution of Samsung Bespoke AI redefines home living—smarter, simpler, more you. A connected home that works seamlessly in the background, giving you more space to enjoy life’s best moments.

Samsung "Cats" / Agency: Ogilvy

Samsung "Bottle" / Agency: Ogilvy

Samsung "Birthday" / Agency: Ogilvy

 
 

WALMART

Live Better

America's largest retailer was known for value but not for its values. We took their longest-standing asset, the spark, and turned it into a platform that showed the America they see through associate and customer stories.

Walmart "Spark" / Agency: FCB Chicago

Walmart "Dear Jasmine" / Agency: FCB Chicago

Walmart "Dear David" / Agency: FCB Chicago

 
 

ALLSTATE

Protection Is Our Game

To leverage Allstate's Mexican National Team sponsorship in an ownable way, we built a platform with "reliable protection" at its core through the hands of the team's goalkeeper, Memo Ochoa.

Allstate "Gloves" / Agency: Lapiz-Leo Burnett

Allstate "Wall" / Agency: Lapiz-Leo Burnett

Allstate "Hands" / Agency: Lapiz-Leo Burnett

 
 

JIMMY DEAN

Today Is Your Day To Shine On

For a fun partnership between Jimmy Dean and Scripps National Spelling Bee, we placed billboards in the Washington, D.C. area featuring intentional misspellings. Then, we gamified it, rewarding those who correctly identified the mistakes with the chance to win a free breakfast and a donation to support child literacy.

Jimmy Dean "Misspelling Bee" OOH / Agency: Ogilvy Chicago

 
 

OTHER TV SPOTS and campaigns

Client: Illinois Lottery / Agency: Energy BBDO

NBA "Saturday" / Agency: NBA

Client: Quaker / Agency: Energy BBDO

Client: One A Day / Agency: Energy BBDO

Client: Nintendo / Agency: Lapiz-Leo Burnett

NARRATIVE

SHORT FILM // BELLE // 20min // Click to watch.

SHORT FILM // BELLE // 20min

SHORT FILM // WILLOWS: LEX // Click to watch.

SHORT FILM // WILLOWS

GRAPHIC NOVEL // BLACK BIRCH // Available. Click for details.

GRAPHIC NOVEL // BLACK BIRCH

 

Hello / HOLA

 

I'm a creative leader with 23+ years in global advertising, leading award-winning campaigns that merge storytelling, strategy, and design. Adept at shaping bold creative solutions for organizations large and small, scaling teams, and building brand love across digital, social, broadcast, and experiential platforms.

I'm currently a Group Creative Director at Ogilvy, and also had the honored to worked at agencies like BBDO, R/GA, FCB, Leo Burnett, NBA, Dieste and Vidal, to work with clients like Adidas, Alka-Seltzer, Allstate, Bayer, Clorox, Glade, Jimmy Dean, NBA, Nissan, Nintendo, Off, Presidente, Quaker, Samsung, Victoria, Walmart, and Ziploc, amongst others.

 
 

CONTACT